Megan Wenzl | Content Marketer and Copywriter

Strategic content marketer specializing in writing high-quality, long-form content. 

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Okendo •

How to Decide When to Build and Launch a Loyalty Program

A loyalty program can be a powerful tool for Shopify brands with goals to increase customer retention and lifetime value. By offering incentives to new and long-term customers, these programs can help build a strong community and keep buyers engaged long after the first purchase.  However, before deciding to build and launch a loyalty program, it’s important to it’s important to understand if it’s the right strategy for your business model and customer base.
Okendo •

Why Consolidate Your Loyalty, Reviews, and Referrals Programs

Loyalty programs are designed to reward customers with incentives as a thank you for their loyalty. These programs can work with review and referral programs to amplify customer engagement while creating streamlined processes for your customer marketing strategies. In a typical loyalty program, customers earn points or rewards for each purchase, which they can later redeem for discounts, free items, or exclusive access to promotions.
Okendo •

How to Design a Loyalty Program for Your Superfans

Loyalty programs are one of the most effective strategies for increasing customer lifetime value and boosting revenue.  When integrating a loyalty program into your unified customer marketing strategy, simply assembling one without careful design won’t suffice. To ensure the success of your program, personalizing it for your distinct customer base is crucial for fostering deeper connections with your Superfans, your most highly engaged customers. Superfans help your brand reduce acquisition cost...
CommBox •

How to Leverage Technology to Improve Your Omni-Channel Communication

You want a watch design that is you. So you Google “watches.” You see a company like Shinola in the ads section of the search results. You click on one of the ads and are directed to Shinola’s website, where a chatbot asks, “Have a Question?” You type in the chat box, Is the strap easy to change? The chatbot answers your question in seconds with Yes. You close out the chat and wait to purchase.
Clique Studios •

How Clique helped the American Osteopathic Association Increase Conversions by 54%

The American Osteopathic Association (AOA) is the primary resource for Doctors of Osteopathic medicine. The AOA serves more than 145,000 osteopathic physicians and medical students. That’s a lot of doctors—Doctors of Osteopathic medicine (known as DOs) work in all areas of medicine. Their whole-person approach to healthcare makes DOs different than other physicians. Health is about more than getting well at the doctor—health involves educating patients on the healthiest ways they can live thei
Social Tables •

Local SEO for Venues: 5 Things You Should Know

Whether your venue is located in a small town or a big city, the quality of your local SEO strategy will determine whether your venue shows up on the first page of search engine results. You might be wondering where to begin with local SEO. It seems complicated. But it doesn’t have to be. What local SEO really comes down to is creating great content and experiences for customers, and optimizing it in simple ways that make it more discoverable through search engines such as Google and Bing. He
Eater Chicago •

The Hidden History of Root Beer Floats in Chicago

It might be the type of ice cream mixed with the right root beer that makes this treat so delicious, or the perfect ratio of root beer to ice cream. But maybe Chicago's love for root beer floats, also known as a black cow or brown cow, is something more than that. It could be nostalgic memories of sitting with your family at a diner or ice cream shop and enjoying a delicious treat; a treat you just had to finish until the last sip of root beer and spoonful of ice cream were gone. Since the 16th
Clique Studios •

How to Improve Student Retention With a Digital Experience

In May of 2017, the assistant vice president of academic advising for Kennesaw State University sent out an email to 4,000 students who had not yet registered for summer or fall classes. He asked students what he could do to help them register, and got a ton of replies—1,300 to be exact— telling him why they had not registered yet. One big reason? Not knowing how to declare their major, or changing a misdeclared major. Students wrote, “I know what I want to do, I know what I want my major to be
Entrepreneurial Chef •

How to Make Your Restaurant More Sustainable

First let’s start with why – why make your restaurant more sustainable? Building a sustainable restaurant can reduce your carbon footprint on the environment, in addition to contributing to overall health of your customers. Moreover, being a restaurant that considers itself environmentally conscious can also help attract customers. by the National Restaurant Association, about half of customers say that a restaurant’s efforts in sustainability can be factors in where they choose to eat. For exa